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PROCESSORS URGED TO DIVERSIFY INTO WHITE FISH TO REMAIN COMMERCIALLY SUCCESSFUL IN UNPREDICTABLE CLIMATE

2017/6/1
o Thursday, June 1, 2017 o Tough market conditions require action, say experts at dedicated Sealed Air event o “The European fish market is strong, and processors have been performing well in recent years. However, raw material prices of well-established products such as salmon have increased significantly, and it is affecting customers’ purchasing decisions,” said Gonzalo Campos, Fish Marketing Manager Europe at Sealed Air Food Care. o Salmon prices leapt to record highs in 2016. In turn, Norwegian cod prices rose by almost 30 percent year on year, to €2 per kilogramme, as consumers looked for more affordable substitutes. Fish processors are now facing an unpredictable market in a state of flux. o “If processors wish to remain profitable they need to diversify their portfolio – being able to keep pace with changing consumer habits by switching to alternative raw materials is commercially crucial. Processors should be looking to diversify their range of fish cuts, and optimise the yield from their operations.” added Gonzalo Campos. (Source: https://sealedair.com) o https://sealedair.com/media-center/news/processors-urged-diversify-white-fish-remain-commercially-successful-unpredictable

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